4 Things To Consider About Shopping Cart Abandonment

By Bidisha Gupta

A customer visits a company's e-commerce website for the first time to check out its products and after a while he checks out from the site without buying anything. In marketing terms this is known as shopping cart abandonment. Most companies see this incident as a loss of potential customers. However, if anyone looks at the incident carefully, it is not always the case. With a little effort, a large section of the prospects who abandoned the site can be won back.

Studies show that first-time visitor to an e-commerce website almost never buy from the website during their first visit. However, most of them intend to go back and make the purchase. On the other hand, people who have already been to the website, often abandon the site in order to do some research on the product.

In other words, they probably want to make sure that they are investing their money on the right products. Therefore, it will be safe to say that all those who abandon a company's shopping cart are not completely lost. With a little persuasion, the company can recover most of these abandoned leads.

So, before a company loses all hope of salvaging those abandoned leads, they need to take a few things into consideration.

1. Shopping Cart Abandonment is Increasing

It is better to begin by accepting the fact - shopping cart abandonment is increasing every year and it will continue to do so. As more consumers will shift to online and mobile shopping, the number of shopping cart abandonment will increase at a rapid pace. It will continue to do so as more consumers shift to online and mobile shopping.

According to data shared by e-commerce Data Company, Barilliance, in 2013 as many as 74% of online shopping carts were abandoned by shoppers. In 2011, the abandonment rate was 69%, while in 2012, the rate became 72%. Therefore, it is safe to assume the abandonment rate is increasing rapidly.

2. Abandonment is Part of the Shopping Process:

Generally speaking, a company should see an abandoned shopping cart as part of the buying process. It is probably just a stepping stone in the ever complex series of actions a consumer has to take before finally making a purchase. It can also be seen as a strong indicator of consumer interest in a product or a brand. The technology that allows retailers collect and leverage online shopping cart data is going to be a worthwhile investment.

3. Abandoners are Still Great Sales Leads:

According to data from SeeWhy, three-fourths of shoppers who have abandoned shopping carts say that they plan to return to the retailer's website to make a purchase. Online-only retailers often face the disadvantage as they do not have multiple channels to recover the lost sales.

4. Re-targeting is Effective:

If they want, retailers can reduce the rate of shopping cart abandonment and increase conversions. They need to streamline the checkout process and retarget shoppers with emails and calls after they've left the website. According to Listrak, initial emails, sent three hours after a consumer abandons a cart, average a 40% open rate and a 20% click-through rate.

In order to re-target those customers, a company can also opt for third-party help. Third party call center agents can correspond with those potential buyers via email or over the phone and try to know the reason behind their shopping cart abandonment.

In some cases, consumers will tell that they are no longer interested in purchasing products from this site, while many others will actually visit the site and buy the products they were eyeing. And, this way, the company will be able to score sales from abandoned cart leads.

Article Source: http://EzineArticles.com/?expert=Bidisha_Gupta

Selling On Amazon and Making Money

By Wade Byrd

Amazon is among the largest and most popular online shopping sites. As a matter of fact, millions of online shoppers use the site each day to purchase various items. Almost anything is readily available on the site and buyers can buy virtually anything and some good examples are mobile phones, television sets, laptop computers and many more. So many people currently sell their products on Amazon since they enjoy the benefit of reaching lots of prospective customers. Unlike eBay, users of Amazon are not required to place bids. Consequently, the products have prices listed plus an additional shipping cost. Below are useful tips on how to make money selling on Amazon.

The initial step you need to take if you wish to make money selling items on Amazon is to create an account. Also, you can read online guides and instructions that make the process simpler. By creating your own seller account, you are also expected to list down the items you would like to sell. You should bear in mind however that certain products cannot be sold on Amazon. To find out more about the restrictions, visit the page that dwells on facts and information. This is important for people wondering how to make money selling on Amazon

Fees are clearly indicated for sellers during the initial sign up and sellers have the option of choosing between two account types. One is best suited for people who intend to sell plenty of items while the other package is meant for sellers who plan on selling only few items. However, fees charged vary depending on account type selected.

In case you are wondering how to make money selling on Amazon, you will be glad to learn that the site offers a unique opportunity for people who plan to transform this into business idea. Sellers are expected take pictures of products they would like to sell after which they can list them on the site. Despite this, sellers are required to ship their merchandise to Amazon. Upon completion of the procedures, Amazon will ship the sold products to consumers who make purchases thereby allowing sellers to easily keep track of inventory of their products.

There is also an alternative of selling items on your own if you wish to know how to make money selling on Amazon. So, you would have to take pictures of your product and list it in the most suitable category. Remember to make a clear description of your product to make it easier for buyers to know what they are purchasing. Clear descriptions and good pictures reduces instances where buyers return items. Moreover, pricing must be done right because other sellers will also price their products competitively.

Yet another important point to remember regarding how to make money selling on Amazon faster is quick shipping. Items sold should ideally be shipped to the buyers within two days. Also remember to reply promptly to emails from buyers as this will prevent them from making purchases from other sellers.

Wade Byrd has a passion for helping people in home based businesses who want to get better results and make more money by knowing what popular things to sell on Amazon. For more information on Wade and how he can help you make more money, visit his web site at http://wadebyrdonline.com/blog

Article Source: http://EzineArticles.com/?expert=Wade_Byrd

Could Chennai Be Your Ideal Job Destination?

If this question ever struck your mind, this is probably the best place to find an answer. Many of you might have refused a high paying job from Chennai or many wouldn't even have thought of the idea of finding a job in the city, but the idea looks worth. A job hunt in the city could help you land into the long-awaited job offer, but you missed out on it. If you are an engineer, the city surely has many job offers to serve you. Besides, from the management graduates to those, who wish to join the teaching fraternity, and the ones, who wish to get into automotive manufacturing, enough alluring opportunities await in Chennai.

Here's a detailed overview of the city's job sector and the future prospects that would help predicting the fortune of job seekers in Chennai. As per the data surveyed by The Associated Chambers of Commerce and Industry of India, Chennai witnessed a growth in job creation during the quarter July to September. During this period, an increase of 25.22 per cent was witnessed in employment generation in Chennai. This figure is more than the figures from the previous quarter, i.e., April - June. During the quarter July to September, this city was even listed on the fourth rank for having created maximum jobs.

Sectors that job seekers in Chennai can consider

Now if the detail provided could influence you to find a job in Chennai, then you better get your knowledge base updated first. Before you head for the job hunt, it is necessary for you to find out, which sectors are prominent in the city and which are the ones that would continue to grow. Thus, the major sectors in city are being detailed here so as to help you identify the suitable career opportunities in Chennai.

Automotive deserves to be at the top while we discuss the major industries in Chennai. It is one such industry that has always grown in the city and as the time passes by, the employment scenario in the city seems to be evolving. At present, the city is home to the manufacturing setups of Hyundai, Renault, Robert Bosch, Nissan Motors, Ashok Leyland, Daimler AG, and numerous other automotive brands. Besides, many greenfield manufacturing facilities too are based in the city. Chennai is said to be the base of almost 30 percent of the country's automotive industry. Besides, automotive components manufacturing too is prominent in Chennai. Owing to this, there exist numerous jobs for engineering graduates in this Indian city.

The other major sector that create employment opportunities in Chennai include banking & finance, academics, and healthcare. The finance professionals can seek jobs in the finance companies and the national and foreign banks located in the city. Besides, Chennai is even home to numerous leading education institutions, which calls for job openings for teachers and professors in the city.

Further, if we consider the average salaries paid by the city, Chennai seems to be paying moderate salaries to the workforce from all areas. A Software Engineer in the city can aim for an average annual pay package of more than Rs 3,00,000, whereas a SAP Consultant earns Rs 6,00,000 per year on an average. Besides, a Finance Manager earns an annual pay of more than Rs 9,00,000 annually and a Chartered Accountant in the city gets an average annual salary of over Rs 6,00,000.

This article has been written to detail the employment scenario in Chennai. The growth in the job creation in the city and prominent industries in the city predict great prospects for the job seekers. They can even look for jobs in Chennai at CareerBuilder India, a leading job portal.

Article Source: http://EzineArticles.com/?expert=Shivali_Sharma

How to Create an Effective E-Commerce Website and Increase Sales

By Hanna Marin

With the latest developments in technology and the Internet becoming a daily requirement, people are looking forward for various online services to buy their products. If you are planning to offer online services to consumers then you should create a catchy and attention grabbing website to attract the potential visitors. It is vital that your web design connects the users with the services and products well. A good e-commerce website can make the customer's life easier and more comfortable. People can now enjoy the simplicity of the process and the convenience of placing an order from home.

But you have only a few minutes in hand to impress the visitor with your services. So follow the tips discussed here to create a user friendly and secured e-commerce website.

Decide on the Strategy First: Creating an effective strategy to promote your company products before the potential customers should be your prime concern. While developing a site, focus on how it will be found in the search engines. This often includes research, website optimization, SEO, coding, conversion testing etc.

Give Proper Information and Showcase Your Products: Visitors usually love to search vast stores with lots of information and see clean product images with proper descriptions. This makes it easy for them to compare various products. Finding one product easily can even motivate the customer to look for other things that they like. But if they cannot find proper information, they will be frustrated and perhaps leave the site.

Clearly Tell Why the Visitors should Purchase from You: It is important to make it clear to your customers what value you have to offer to them. It can be low price, free shipment, wide selection of products, specialized products, varied payment options etc.

Privacy and Security: Visitors value their anonymity as it ensures them of privacy and security from unauthorized access to their personal information. Offer a secured connection for any financial transactions so that buyers can be at peace of mind. Follow same information practices throughout your company and this will help you to build the trust.

Attractive Design and Simple Navigation: Having a site that looks great will definitely create a good impression and instill confidence in the visitors. So, take out some time to check the designs of your e-commerce site and get it created by a professional for best benefits. Do not create a complicated site with too many pages and complex navigation as customers love to use sites that are simple and convenient for them.

Multiple Payment Options: Customers often have special needs and their own preferences. Offer your customers many payment options so that you don't lose them simply because they cannot make the payment. Some customer may use Visa, some may use MasterCard. PayPal and other services are also very popular. Allow payments in multiple currencies to make transactions easy.

Since your goal is to turn your interested prospects into customers, your e-commerce website design, strategy, privacy and security, ease of use should be targeted specifically to attain the business goals.

Hanna Marin is a software & IT consultant working with Damco Solutions, a leading IT & Ecommerce Development Company offering a wide range of services & solutions including Ecommerce Services and Application Migration Services.

Article Source: http://EzineArticles.com/?expert=Hanna_Marin

Common Cliches That Job Seekers Are Bound to Hear

How often have you heard a line like, "We're impressed with your credentials; however, we're still in the process of interviewing candidates and will get back to you in a few weeks."

Practically every job seeker has heard non-committal clichés like that from a hiring manager.

Frankly, many candidates would actually be helped by a little employer honesty and feedback. However, in this litigious society, employers often prefer to employ a cliché rather than reveal the true reason underlying a decision.

Such language can also mitigate the voluminous number of follow-up inquiries from anxious candidates.

You don't have to be a meteorologist to assess what may be in store for you based on the responses from a hiring manager. The following are a few of the typical employer clichés and how you may wish to interpret them:

"We'll keep your resume on file for future opportunities."

It may be said with the best of intentions, especially if the interview progressed well, but employers talk to hundreds, if not thousands of candidates a year. Therefore, never assume that an employer will reach back out to you when a new position opens.

If you desire to work for the company, don't allow your connection to deteriorate just because you weren't offered a particular job. Stay in touch via professional networking sites, and use LinkedIn to follow the company. The concept is to become aware of job opportunities before they're posted.

"You'll be hearing from us either way."

The truth is that you might never hear from the company. Never leave a job interview without asking when you can expect to hear from the hiring manager. You thereby eliminate any ambiguity regarding a time frame for a callback. If you're advised you'll be notified by next Friday but don't hear anything, send a cordial email to check in. Always seize such opportunities to sell yourself as the ideal candidate.

"We have not yet completed our interview process."

This may be a true statement. It's possible that the interview progressed well and you're a "Plan B" candidate. Alternatively, this statement may be perceived as though the company has pared down its selection to a solid group of contenders - which may not be the case at all. Hiring managers often use this cliché as a stalling tactic to retain your interest as they pursue their perfect candidate.

"We were really impressed with you, but we had many qualified candidates."

This may be true, but it is also routinely said even when it isn't true. Many companies include a statement like this in a form rejection letter to everyone who applied and wasn't hired. It's unlikely that every one of those candidates was deemed as impressive. This is a nice way of cushioning rejection, and nothing more.

As for those companies that never follow-up after an interview, even to say "no thank you" - consider it a blessing.

Be thankful just for the interview experience.

Lenny Keitel runs Hudson Valley Resumes in Monroe, NY, a Professional Resume Writing Service with a penchant for crafting compelling resumes that motivate the hiring manager through its inspirational content, clarity and visual appeal.

http://www.hudsonvalleyresumes.com

info@hudsonvalleyresumes.com (email), (845) 782-6714 (office/fax), (914) 782-6714 (mobile)

Article Source: http://EzineArticles.com/?expert=Lenny_Keitel

How To Face A Business Interview

Business interviews are very common these days because people want to know about business strategies and policies. Those who are to face a business interview should prepare it before time and face any type of question boldly. Don't imagine the results of a successful interview but remember that you have to appear in the interview. Every person has his own philosophy about the interview but there are some tips and tricks that can help you to appear in a business interview successfully.

1. You should be prepared mentally and physically to appear in a business interview because your interview depends on these things. You should be positive in your mental and physical approach.


2. You should do necessary homework before facing a business interview. In this homework you should find out answers of expected questions that can be asked in the interview. You have to show knowledge, good approach and personality in the interview. You should know answers of the questions like; how can you describe yourself? Are you negative or positive? What are strengths and weaknesses of your business? What is the turning point of your business?


3. You should know the place of interview and how to get there. You should have contact number and name of the person whom you will face in the interview.


4. You should dress properly on the day of interviewing because it will have good impact on the interviewer. You should look professional with neat and clean dress, hair and nails because it will improve your confidence level.


5. You should come at least 15 minutes before the interview and check your appearance.


6. You should bring necessary documents along with in a beautiful file cover or briefcase. The nature of documents may vary according to the nature of your interview. You can make it clear that what documents are needed by talking to the person who is going to take your interview.


7. Be confident and relax in the process of interview because any kind of hasty or lack of confidence can bring opposite results than expected. Don't try to answer questions immediately because they might be treated wrongly. Therefore first of all understand the question and then answer it.


8. Don't talk speedily but slowly and steadily because it will have good impact on the interviewer and listeners.


9. There might be tricky and harsh questions so don't confuse or get angry at such questions. Handle them intelligently otherwise they can lead a conflict between you and the interviewer.


10. At the end send an email or letter to the interviewer thanking him for the opportunity.

Remember interview is a great learning process so if you commit any mistake don't worry it is a matter of learning. Interview is a process in which your mental, physical and intellectual abilities work at the same time. A right proportion of these abilities will lead you toward success on the other hand any disorder can create problem for the person who is going to face an interview.

Above article is authored by Daisy providing SEO Training in Delhi and SEO Courses in Delhi

Article Source: http://EzineArticles.com/?expert=Daisy_Graham_Jones

5 Factors That Cause A Home Based Business To Fail

When you have your own home based business you are your own boss, you can work when you want and you can make some extra money on the side or even earn a full time income from it. The internet has made it possible for many people to start a work from home business as the set up costs are considerably less than a conventional offline business. An online business can reach out to customers all around world, 24 hours a day, 7 days a week.

But more than 90% of home based businesses fail in first 6 months. Let's take a look at 5 reasons why this happens.

1. Choosing The Wrong Niche.

The niche, or industry marketplace, that you choose for your home based business is important. If you don't choose the right niche, it can mean the difference between success and failure. You need to look at the what you are good at, what interests you and what will keep you motivated.

2. Not Knowing If There Is A Market For Your Products.

You may think that you have the best product or service but if there are not enough people around to buy it then you're not going to succeed. You can, of course, to put in the hard work required to create a market but is often a lot easier to serve an established market than to create one from scratch.

3. Being The Same As Your Competition.

If you do supply to an existing market, you have to know why somebody should buy from your home based business, rather than from your competitors. The internet allows you to have a website design that can compete on a level playing field with larger organisations. If you just supply exactly the same as everybody else, it can be difficult to secure a place in the market. But if you create a new and interesting twist on an existing product or service it will help you to get the attention of potential customers.

4. You Don't Know How To Find Customers.

If you've got a great service or product that delivers something different to good sized target audience you have to let them know that it is available. You need to know how to market your business, drive traffic to your website, generate leads and actually get customers to buy from you with a proven sales process.

5. Treating It Like A Hobby.

Managing a home based business requires time, work and resources. If you treat it like a hobby, that is exactly what it will be. You have to be prepare to work hard to achieve your objectives and appreciate that there is no such thing as a 'get rich quick' business. Sometimes things don't work out right on the first try. You have to be willing to try time and again until finally you do succeed.

Regardless of your age, education or technical skills there are no specific requirements for being a successful online entrepreneur. However you will be more successful if you have a solid business model to work from, clear direction and support. If you don't know where to start or you're not achieving the online success that you want, check out this FREE Online Business Video Series

Article Source: http://EzineArticles.com/?expert=Jon_Allo